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Manufacturing strategies for time based competitive advantages

Yong Lin (Business School, University of Greenwich, London, UK)
Shihua Ma (School of Management, Huazhong University of Science and Technology, Wuhan, China)
Li Zhou (Business School, University of Greenwich, London, UK)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 18 May 2012

3679

Abstract

Purpose

The main purpose of this paper is to investigate the current manufacturing strategies and practices of bus manufacturers in China, and to propose a framework of manufacturing strategies for time‐based competitive advantages.

Design/methodology/approach

The conceptual research framework is devised from a review of the literature, and case studies are used to investigate the manufacturing strategies and practices in place in the case companies. Data are collected through semi‐structured interviews and secondary documentation.

Findings

The results show that, with over‐capacity in the Chinese bus manufacturing industry, success is no longer determined by high productivity or low price; a quick response to the customers' tailored demands is essential in a climate of fierce competition. The suggested best practices for time‐based competitive advantages comprise building technical centers and post‐doctoral research stations, applying modularity logic, adopting radio frequency identification (RFID), and optimizing processes by, for example, involving customers and integrating inbound and outbound logistics.

Research limitations/implications

The research results are limited within the context of the bus manufacturing industry in China.

Practical implications

The research results help both the practitioners and the researchers gain a better understanding of the practices of Chinese bus manufacturers from the perspective of time‐based competitive advantage. The proposed strategies and best practices have the potential to improve the manufacturing performance of this type of manufacturer.

Originality/value

This paper shows the big picture of manufacturing strategy and practice of bus manufacturers in the Chinese automobile industry. Furthermore, it presents a manufacturing strategy framework with best practice guidance to gain a time‐based competitive advantage.

Keywords

Citation

Lin, Y., Ma, S. and Zhou, L. (2012), "Manufacturing strategies for time based competitive advantages", Industrial Management & Data Systems, Vol. 112 No. 5, pp. 729-747. https://doi.org/10.1108/02635571211232299

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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