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International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective

Ikechi Ekeledo (Northeastern Illinois University, Chicago, Illinois, USA)
K. Sivakumar (Lehigh University, Bethlehem, Pennsylvania, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 2004

35364

Abstract

This research has two major purposes: developing and testing a resource‐based framework for entry mode choice and ascertaining the extent to which the determinants of foreign market entry mode choice in the manufacturing sector apply to foreign market entry mode choice in the non‐separable service sector. Using mail survey data collected from top‐level managers of US firms that had been engaged in international business, the article tests a number of research hypotheses concerning foreign market entry mode choice in the manufacturing and service sectors. The managerial and research implications of the findings are delineated and directions for future research are offered.

Keywords

Citation

Ekeledo, I. and Sivakumar, K. (2004), "International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective", International Marketing Review, Vol. 21 No. 1, pp. 68-101. https://doi.org/10.1108/02651330410522943

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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