Consumer ethnocentrism: an integrative review of its antecedents and consequences
Abstract
Purpose
To provide an integrative review of the antecedents and consequences of consumer ethnocentrism (CET).
Design/methodology/approach
A comprehensive review of works on CET to date is put forward. An integrative framework and a detailed summary table are provided.
Findings
Four categories of antecedents, namely, socio‐psychological, political, economic and demographic are gathered from the literature. Direct consequences and indirect consequences through relevant mediators and moderators are identified. Future research directions are offered.
Practical implications
The compendium of antecedents and consequences of CET can be used by international marketing managers for their segmentation and target marketing strategies.
Originality/value
As new vistas emerge for furthering international trade in goods and services, this paper provides a timely review and an integrative framework of existing research on CET, its antecedents and consequences. This paper contributes to the marketing discipline both by integrating a wide body of research on an important international marketing topic and by offering broad avenues for further research.
Keywords
Citation
Shankarmahesh, M.N. (2006), "Consumer ethnocentrism: an integrative review of its antecedents and consequences", International Marketing Review, Vol. 23 No. 2, pp. 146-172. https://doi.org/10.1108/02651330610660065
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited