Towards the Fifth‐generation Innovation Process
Abstract
The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process. Describes developments towards this process.
Keywords
Citation
Rothwell, R. (1994), "Towards the Fifth‐generation Innovation Process", International Marketing Review, Vol. 11 No. 1, pp. 7-31. https://doi.org/10.1108/02651339410057491
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited