Developing a customer orientation
Abstract
Customer orientation is a fine ideal. Making it a reality is difficult for many organizations. Provides a framework to guide management through the process of building a customer‐driven philosophy. It is hoped that by means of such a framework it will be possible to evaluate an organization′s customer orientation profile, and to provide the basis for a comparison of interorganizational approaches.
Keywords
Citation
Nwankwo, S. (1995), "Developing a customer orientation", Journal of Consumer Marketing, Vol. 12 No. 5, pp. 5-15. https://doi.org/10.1108/07363769510103856
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited