The super automotive category killer: why now? What future?
David J. Urban
(Associate Professor of Marketing, School of Business, Virginia Commonwealth University, Richmond, Virginia, USA)
George E. Hoffer
(Professor of Economics, School of Business, Virginia Commonwealth University, Richmond, Virginia, USA)
2400
Abstract
While “category killers” have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used‐car market. Discusses several aspects of these “super automotive category killers (SACKs),” including why they developed in the mid‐1990s and their potential vulnerabilities. Provides managerial recommendations for existing and potential market participants.
Keywords
Citation
Urban, D.J. and Hoffer, G.E. (1997), "The super automotive category killer: why now? What future?", Journal of Consumer Marketing, Vol. 14 No. 1, pp. 20-30. https://doi.org/10.1108/07363769710155839
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited