Leadership in TQM Implementation : Some Case Examples
Mohamed Zairi
(Unilever Lecturer in TQM, Bradford University Management
Centre, Bradford, UK.)
5563
Abstract
Reviews the literature on leadership and management in the context of TQM. Discusses an American study which identifies key strengths and areas of improvement. Determines the role of senior managers in TQM implementation, with reference to case studies of several companies which have won the Malcolm Baldrige National Quality Award. Defines key ingredients for effective quality leadership.
Keywords
Citation
Zairi, M. (1994), "Leadership in TQM Implementation : Some Case Examples", The TQM Magazine, Vol. 6 No. 6, pp. 9-16. https://doi.org/10.1108/09544789410073586
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited