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The past 2,000 years of business in Europe and China: why Europe is Europe and China is China

Laurence Jacobs (Laurence Jacobs is Professor of Marketing at the University of Hawaii, Honolulu, Hawaii)
Gao Guopei (Gao Guopei is Dean of International Business Management at the University of International Business and Economics, Beijing, China)
Paul Herbig (Paul Herbig is a Visiting Professor of Marketing at the Texas A&M International University, Laredo, Texas, USA)

European Business Review

ISSN: 0955-534X

Article publication date: 1 February 1996

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Abstract

Compares the economic history of china and Europe over the past 2,000 years in an attempt to understand the countries’ present economic positions. Discusses how China’s political and economic system impeded the development of a commodity economy and led to the development of agriculture while Europe’s commodity economy fostered the advancement of science and technology.

Keywords

Citation

Jacobs, L., Guopei, G. and Herbig, P. (1996), "The past 2,000 years of business in Europe and China: why Europe is Europe and China is China", European Business Review, Vol. 96 No. 1, pp. 26-30. https://doi.org/10.1108/09555349610107041

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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