Customer satisfaction measurement at Private Patients Plan
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 February 1995
Abstract
Describes the service strategy adopted by Private Patients Plan (PPP) to achieve quality improvement plus customer satisfaction. Covers six areas: the marketplace; the customer; how customer satisfaction is measured; use of the telephone; maintaining standards; and use of technology.
Keywords
Citation
Rose, D. (1995), "Customer satisfaction measurement at Private Patients Plan", Managing Service Quality: An International Journal, Vol. 5 No. 1, pp. 38-42. https://doi.org/10.1108/09604529510796331
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited