Product support strategy: conventional versus functional products
Journal of Quality in Maintenance Engineering
ISSN: 1355-2511
Article publication date: 1 March 2005
Abstract
Purpose
Most advanced durable industrial products need some kind of support to compensate for weaknesses in design or in product exploitation. Aims to examine different scenarios for product support and discusses approaches for development of product support strategy for conventional and functional products.
Design/methodology/approach
The paper is based on a case study of a manufacturer of advanced durable industrial production systems.
Findings
Traditionally, the customer buys, operates, and maintains equipment used in production systems. Alternatively, the customer can buy the performance, instead of the physical product. In such cases, the manufacturer is responsible for operating, maintaining, and supporting the product in addition to designing and making it. Thus, the long‐term profit for both user and manufacturer will depend on the product's designed‐in life cycle costs, RAMS (reliability, availability, maintainability and supportability) characteristics, as well as on the effectiveness and efficiency of the product exploitation and support processes. In general, product support is a source of income for the manufacturer. In a functional product scenario, the need for product support is a liability and a cost driver for the manufacturer. Hence, delivery of performance requires a fundamentally different approach for product support strategy.
Originality/value
An examination of different scenarios and different approaches for manufacturers' product support strategies.
Keywords
Citation
Markeset, T. and Kumar, U. (2005), "Product support strategy: conventional versus functional products", Journal of Quality in Maintenance Engineering, Vol. 11 No. 1, pp. 53-67. https://doi.org/10.1108/13552510510589370
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited