Coaching for a change with Vodafone
John Eaton
(Coaching Solutions, Newbury, UK)
Duncan Brown
(Vodafone Ltd, Newbury, UK)
4360
Abstract
Discusses the organizational culture of Vodaphone in the mid‐1990s and the company’s attempts to bring about organizational change. In an attempt to change the culture from one of “command and control” to one of “coaching and collaboration”, a coaching programme was designed. This coaching programme is examined in some detail and the broader implications of coaching in the cultural change process are discussed.
Keywords
Citation
Eaton, J. and Brown, D. (2002), "Coaching for a change with Vodafone", Career Development International, Vol. 7 No. 5, pp. 284-287. https://doi.org/10.1108/13620430210440118
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited