Advanced
search

To read this content please select one of the options below:

Developing a strategic profile: the pre‐planning phase of strategic management

Herbert Sherman (Professor and Program Coordinator for the business and accounting program at the Brentwood Campus of Long Island University, Southampton, New York, USA)
Daniel J. Rowley (Professor of Management and the former Department Chair at the School of Business at the University of Northern Colorado, Greeley, Colorado, USA. )
Barry R. Armandi (Distinguished Teaching Professor at the State University of New York – Old Westbury, New York, USA and Chair of the Management, Marketing, and Information Systems department in the School of Business)

Business Strategy Series

ISSN: 1751-5637

Article publication date: 6 March 2007

8586

Abstract

Purpose

–

The purpose of this article is to assist strategic planners and managers in developing and utilizing a strategic profile of the firm in order to conduct a SWOT analysis and therein apply its results appropriately.

Design/methodology/approach

–

How are the objectives achieved? This objective is achieved by developing a seven‐step procedure, with templates that assist planners and managers in creating a strategic profile of the firm and then utilizing that profile as a filtering mechanism for a SWOT analysis. The article covers the topics of competitive approach, competitive strategy, organizational structure, leadership, and organizational culture.

Findings

–

The profile may not only be employed as a method for centering a firm's strategic planning and implementation, it may also be used for creating a competitive profile of the firm's competitors.

Practical implications

–

The practical implications of the article indicate the need to attach a pre‐planning stage to the typical strategic management process of a firm. This action will lead to the creation of a preliminary strategic profile of the firm. This profile is used to produce a more accurate SWOT analysis with a greater likelihood of successful strategy implementation.

Originality/value

–

The value of this article is that it introduces a pre‐planning stage to the traditional strategic management process. This stage creates a strategic profile of the firm which managers and strategic planners can use for two purposes: producing a more accurate SWOT analysis with a greater likelihood of successful strategy implementation; and creating a strategic profile of their competitors.

Keywords

Citation

Sherman, H., Rowley, D.J. and Armandi, B.R. (2007), "Developing a strategic profile: the pre‐planning phase of strategic management", Business Strategy Series, Vol. 8 No. 3, pp. 162-171. https://doi.org/10.1108/17515630710684150

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

Related articles

Manage cookies

We’re listening — tell us what you think

Join us on our journey