Turkish Coca‐Cola
Leo Paul Dana
(Nanyang Technological University, Singapore)
2285
Abstract
Turkish and Kyrgyz investors linked up to introduce Coca‐Cola to the Kyrgyz Republic. However, the Kyrgyz people are very traditional, and the future of Coca‐Cola, in this market, will be a function of marketing efforts.
Keywords
Citation
Paul Dana, L. (1999), "Turkish Coca‐Cola", British Food Journal, Vol. 101 No. 5/6, pp. 468-478. https://doi.org/10.1108/EUM0000000004612
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited