Wal‐Mart’s takeover of Asda: what the papers said

Reviews and analyses press coverage of the takeover of the UK chain Asda by the US company Wal‐Mart in the summer of 1999, using extensive international sources. The depictions of both companies and the significance and anticipated outcomes of the deal are discussed. Three metaphors emerge in the coverage of the deal: of romance and interpersonal relationships; and of logic, strategy and cunning; of conflict and confrontation. It is contended that, on the basis of this coverage, it becomes possible to construct several quite different depictions of the deal, suggesting that a number of realities coexist in our interpretations of retail business.