Assessing lake-destination image: insights from the industry side
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 6 March 2017
Abstract
Purpose
The literature review reveals that lake tourism and lake-destination areas (LDA) have been particularly absent from destination image (DI) studies over 45 years of research. In fact, there is a lack of research concerning the characteristics of lake tourism, particularly related to the attributes involved in the formation of lake-DI. Therefore, this paper aims to explore lake tourism and lake-DI based on the Alqueva Lake more thoroughly, it being the biggest man-made lake in Europe, as an emerging lake-destination area located in the south of Portugal.
Design/methodology/approach
Within this, the perceptions of stakeholders professionally involved with this type of destination were examined through 17 semi-structured interviews based on content-analysis as a qualitative technique. Framed by the important contribution of visual-based research in tourism studies, this study adopts two approaches: an attribute-based approach (textual data) and a photo-based approach (visual data), to strengthen the concept, characteristics and dimensions of lake tourism and image attributes applied to this type of destinations. Multiple techniques of extracting data were used, demonstrating the importance of using various techniques in obtaining image attributes as a first step in assessing DIs.
Findings
The findings revealed textual and pictorial attributes related to lake tourism and LDA, which confirms that although image attributes are universally important, depicting specific attributes is important considering particular types of tourism, such as lake tourism.
Originality/value
This is a very recent sub-field of DI studies, which justifies its investigation on a theoretical as well as on a practical management level.
Keywords
Acknowledgements
The authors would like to thank all the respondents for their time and ideas and also to the former regional DMO for the Alqueva reservoir (TGLA) for their permission to use the official photos of the Alqueva.
Citation
Rodrigues, A.I., Correia, A. and Kozak, M. (2017), "Assessing lake-destination image: insights from the industry side", International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 1, pp. 5-17. https://doi.org/10.1108/IJCTHR-09-2015-0116
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited