Designing small-scale sport events in the countryside
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 10 June 2014
Abstract
Purpose
The purpose of this paper is to develop and illustrate a conceptual tool for the planning of rural sport events.
Design/methodology/approach
The proposed model is elaborated based on theoretical contributions from the tourism and event literature, and illustrated with an empirical case concerning a sport and cultural event arranged in the Chianti countryside in Italy.
Findings
The results suggest that a form of professionalization of the event design process, understood as the search of high-quality experience for the local population and the tourists, is feasible within the socialization style of model typical of small events.
Research limitations/implications
This study is based on selected theoretical contributions, and on a limited empirical investigation. Further research is needed in order to better understand the event design process, and in particular the processes of communication and involvement among the different community members.
Practical implications
The practical implications are related to the possible use of the developed model.
Originality/value
The theoretical contribution of this study is relative to the use of the concept of tourism experience, and more specifically of the embodied tourism experience, within the context of event design.
Keywords
Citation
Bertella, G. (2014), "Designing small-scale sport events in the countryside", International Journal of Event and Festival Management, Vol. 5 No. 2, pp. 132-145. https://doi.org/10.1108/IJEFM-05-2013-0008
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited