Towards a conceptual framework for product vision
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 1 February 2016
Abstract
Purpose
Many publications emphasize the importance of product vision and its contribution to successful product development. However, the current literature lacks a definition. The purpose of this paper is to propose a conceptual model that unites and organizes the definitions of product vision, the construct’s latent components, and demonstrates the relationship of product vision to the existing theories.
Design/methodology/approach
The study conducted two exploratory literature reviews to find the initial key concepts, and a systematic literature review to define the product vision construct and identify its components.
Findings
This paper proposes a framework that defines product vision through two main elements (textual and visual) and four main properties (concise, challenging, aligned with strategy, and collectively obtained).
Research limitations/implications
While the proposed framework constructs a more precise definition of product vision, more research is required to validate the construct in practice.
Originality/value
This paper reduces the ambiguity around the definitions of product vision employed in areas such as design management, project management, and product development by proposing an operational definition. This common and useful construct could support the communication and complementarity between these theories.
Keywords
Acknowledgements
The authors would like to thank to CAPES/CNPq for the financial support to develop this research. Also thanks to Integration Engineering Group (GEI2) and Advanced Nucleus of Manufacturing (NUMA) for technical support. Finally the authors thank the IJOPM referees for their essential contributions during the evaluation process.
Citation
Benassi, J.L.G., Amaral, D.C. and Ferreira , L.D. (2016), "Towards a conceptual framework for product vision", International Journal of Operations & Production Management, Vol. 36 No. 2, pp. 200-219. https://doi.org/10.1108/IJOPM-11-2013-0511
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited