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Bridging gaps between policies for sustainable markets and market practices

Lars-Gunnar Mattsson (Department of Marketing and Strategy, Stockholm School of Economics, Stockholm, Sweden)

IMP Journal

ISSN: 0809-7259

Article publication date: 13 June 2016

7997

Abstract

Purpose

The problem addressed is how policies to promote sustainable development may be implemented in market practice. The purpose of this paper is to present a conceptual framework on which further research on sustainable market practice can be based.

Design/methodology/approach

Literature and conceptual analysis as regards sustainable development and policies to promote sustainable markets. Frameworks from theorizing about markets and about institutions.

Findings

The context of policy initiatives aiming at sustainable development is characterized by substantial heterogeneity and is inherently conflictual and multidimensional. Stakeholders, NGOs, governments as well as market actors are involved in policy processes. A market practice perspective is suggested. Specific issues for research are how policy practice interacts with market practice and how sustainable markets actually perform sustainable development over time and space.

Practical implications

Implications for how policy actors and market actors might act to bridge the gap by awareness of market shaping process in market practice.

Originality/value

Contribution to holistic understanding of links between policies, market practice and sustainable development.

Keywords

Acknowledgements

A Swedish government agency for funding research on environmental issues, Mistra (Swedish Foundation for Strategic Environment Research) took the initiative to create an interdisciplinary center at the Stockholm School of Economics, named Misum (Mistra center for sustainable markets). Misum began its activities January 1, 2015. This paper represents my initial efforts, as a researcher associated to Misum, to provide a conceptual base for further research on policies for sustainable markets.

Citation

Mattsson, L.-G. (2016), "Bridging gaps between policies for sustainable markets and market practices", IMP Journal, Vol. 10 No. 2, pp. 339-356. https://doi.org/10.1108/IMP-01-2016-0002

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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