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Examining retailers’ behaviour in managing critical points in Halal meat handling: a PLS analysis

Milad Kalantari Shahijan (UTM Razak School of Engineering and Advanced Technology, Universiti Teknologi Malaysia (UTM), Kuala Lumpur, Malaysia)
Sajad Rezaei (International Business School (IBS), Universiti Teknologi Malaysia (UTM), Kuala Lumpur, Malaysia)
Christopher Nigel Preece (UTM Razak School of Engineering and Advanced Technology, Universiti Teknologi Malaysia (UTM), Kuala Lumpur, Malaysia)
Wan Khairuzzaman Wan Ismail (College of Business Administration, Jazan University, Jazan, Saudi Arabia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 2 September 2014

1644

Abstract

Purpose

This research aims to examine the casual relationship between normative belief (NB), subjective norms (SN), retailer’s behavioural belief (RBB), retailer’s attitude (RATT), retailer’s behaviour intention (RBI), retailer’s actual behaviour (RAB) and retail performance (RetailP). Managing Halal meat becomes an issue for retailers due to consumers’ concerns for their religious belief.

Design/methodology/approach

A total of 230 questionnaires were distributed among Malaysian meat retailers of which 178 useful questionnaires were collected to empirically test the proposed seven critical points in Halal meat handling. Partial least squares, a structural equation modelling approach was used to examine simultaneously the structural components of both the measurement and causal model for reflective and formative constructs.

Findings

RBI and RAB are positively related to NB, SN, RBB and RATT in which motivate retailers for high RetailP and critical points in Halal meat handling. The empirical assessment supports the proposed hypotheses and supports RetailP as a formative construct measured by sales revenue, market share and customer satisfaction.

Research limitations/implications

Empirically it was found that theory of reasoned actions (TRA) can be used to predict RetailP in addition to RAB. This study has significant policy implications alongside research implications despite some limitations.

Practical implications

The current literature and stated policies are focussing solely on consumers to understand the issues in Halal market which may not reach the strategic standpoint for firms and the state in general. The Malaysian Government should appreciate the importance of the Halal business markets in which NB, SN, RBB and RATT are influenced by certain elements discussed in this study.

Originality/value

This study is among the first few attempts towards “Islamic Retailing”. Prior literature applied TRA in a customer market verses this study examine the attitude and behaviour of businesses market (retailers) in Malaysia. This study explores retailers’ behaviour towards Halal value chain by integrating TRA and critical points in Halal meat handling.

Keywords

Citation

Kalantari Shahijan, M., Rezaei, S., Nigel Preece, C. and Khairuzzaman Wan Ismail, W. (2014), "Examining retailers’ behaviour in managing critical points in Halal meat handling: a PLS analysis", Journal of Islamic Marketing, Vol. 5 No. 3, pp. 446-472. https://doi.org/10.1108/JIMA-10-2013-0070

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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