Altered States of Consciousness: MNCs and Ethnographic Studies
Multinational Corporations and Organization Theory: Post Millennium Perspectives
ISBN: 978-1-78635-386-3, eISBN: 978-1-78635-385-6
Publication date: 17 February 2017
Abstract
This article explores the contribution of ethnographic studies to our understanding of multinational corporations, through a literature review and through a case study of BMW Plant Oxford. The study considers that ethnographic studies can provide a more complex view of power relations between managers and workers, and can develop embedded perspectives taking into account the influences from outside the firm on its employees’ actions, developing the image of the firm not as a solitary entity, but as embedded in complex global networks and social discourses.
Keywords
Citation
Moore, F. (2017), "Altered States of Consciousness: MNCs and Ethnographic Studies", Multinational Corporations and Organization Theory: Post Millennium Perspectives (Research in the Sociology of Organizations, Vol. 49), Emerald Publishing Limited, Leeds, pp. 161-189. https://doi.org/10.1108/S0733-558X20160000049006
Publisher
:Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited