Curricular and Programmatic Innovation at the Intersection of Business Ethics and Entrepreneurship

We explore the current landscape of business ethics and entrepreneurship within the undergraduate business school curricula and programmatic structure. We then present a couple of approaches we have used to advance the understanding and teaching of business ethics and entrepreneurship as a set of foundational principles.

As contextual framing for our analysis we convened eight colloquia/workshops over the past three years that bring a wide-ranging group of business school faculty, scholars in complementary disciplines, and business practitioners into a small-group setting to have in-depth conversations about the role of business ethics and entrepreneurship within the business school. Data used in our analysis catalog the ways and the degree to which AACSB-accredited business schools focus their undergraduate curricula and degree program structure on ethics and entrepreneurship. Working through publically available data, primarily from business school websites, we use content analysis as a framework for statistical analysis of the alignment between how a business school articulates strategic focus (mission, vision, and purpose statements) and how it structures its curricular offerings and degree programs. Most business schools continue to operationalize their approach to business ethics and entrepreneurship as programmatic appendages rather than a foundational set of knowledge and skills that are central to the school’s teaching mission. In general, business schools are missing an opportunity to teach practical business ethics and principled entrepreneurship as the central driving force in value-creating activities within all organizations.