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Geographic market diversification: A premium or discount in firm's value

New Challenges to International Marketing

ISBN: 978-1-84855-468-9, eISBN: 978-1-84855-469-6

Publication date: 6 March 2009

Abstract

To explain why international market diversification is a viable strategy, a substantial portion of the past literature hinges its conclusions on mainstay perspectives. Some authors utilize internalization theory and transaction cost analysis (e.g., Teece). Others draw from the resource-based explanation of the firm (e.g., Chang, 1995), institutional theory (e.g., Davis, Desai, & Francis, 2000), organizational learning (Ruigrok & Wagner, 2003); a combination approach (e.g., Madhok, 1997) or eclectic paradigm (Dunning, 1988). These perspectives are widely discussed in the literature. For that reason we present the earlier work only in a brief summary.

Citation

Seyda Deligonul, Z. (2009), "Geographic market diversification: A premium or discount in firm's value", Sinkovics, R.R. and Ghauri, P.N. (Ed.) New Challenges to International Marketing (Advances in International Marketing, Vol. 20), Emerald Group Publishing Limited, Leeds, pp. 257-274. https://doi.org/10.1108/S1474-7979(2009)0000020013

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited