Chapter 11 Truth or Dare: Examining the Perils, Pains and Pitfalls of Investigative Methodologies in the Sociology of Sport

Purpose – Good investigative sociology and high-quality investigative journalism are not just the same but they are close relatives. For both professions, getting under the surface soil of social life, digging deeply into and making coherent sense of the social experience of others, and translating those findings and interpretations into a universal language for widespread consumption are hugely challenging tasks. Understanding the difference and similarities regarding how sociologists and investigative journalists go about this task raises fundamental philosophical, epistemological, ethical, methodological, theoretical and practical concerns, the outline considerations of which are all featured in this chapter.

Design/methodology/approach – Drawing upon more than three decades of investigative research experience in the field and the original and the innovative personal scholarship that this has yielded, the chapter offers students a map reader's guide of how to navigate a way through the complex, challenging and sometimes hazardous labyrinth of investigative qualitative research.

Originality/value – In addition to offering a ‘how to’ primer for thinking about and doing investigative-qualitative sociology, the chapter also offers advice on how to survive the experience and authoritatively tell the tale well to the widest possible audiences.