Global Sourcing of Business Services: A Coevolutionary Analysis

Purpose – To discuss how coevolutionary framework is useful to research emerging and evolving phenomena, such as global sourcing of business services, where West meets East.

Approach – The authors first introduce the phenomenon of global sourcing of business services and then review extant literature on coevolutionary research.

Findings – The authors discuss how global sourcing is a coevolutionary and multilevel phenomenon, which can be better understood by identifying micro and macro factors (task, firm, industry, and country), demand and supply (clients and service providers), technological and institutional factors (Information and Communication Technology (ICT), digitization, demographic trends, national and regional policies).

Research implications – The authors identify the main mechanisms, research questions, and methodological issues that underlie coevolutionary analysis.

Originality/Value – The main contribution of this chapter is twofold: provide a deeper and more nuanced understanding of global sourcing of business services, and assert that in coevolutionary research the role of mechanisms affecting a phenomenon may change over time.