Steps to social marketing success: Creating emerging marketing strategies in the digital era

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

To paraphrase Monty Python's Flying Circus, no one expected the social marketing revolution. Surprise and... are our secret weapon... etc.... Like the British satirical comedians in their famous Spanish Inquisition sketch, there seems to be some debate about how many levels there are to the social marketing phenomenon that businesses need understand, and furthermore perhaps about its effectiveness as well.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.