What’s the point? The search for purpose at work

This paper aims to provide an insight into the endless search for purpose at work, questioning the validity of traditionally accepted practices and proposing an alternative, based on the evidence provided by successful organisations today.

This was an ethnographic-based research of over 60 organisations, understanding the different cultures and the effect of various ways in which they create a sense of purpose.

The way in which organisations try to create a sense of purpose is unsustainable and it is taking them further away from truly finding it.

An exploration into the individual and organisational search for purpose, challenging traditional approaches.