Using Facebook differently in two education policy protests
Transforming Government: People, Process and Policy
ISSN: 1750-6166
Article publication date: 16 October 2017
Abstract
Purpose
Scholars have identified various uses of Facebook by activists and social movements in political activism and beyond. They overlooked, however, the possibility that social movements may take advantage of certain capabilities provided by social media platforms, while neglecting others, thereby creating differences in patterns of use between movements. The purpose of this paper is to investigate these differences and to assess the role of the lived experience of activists and supporters in shaping them.
Design/methodology/approach
This study compared two protests in Israel with respect to activists’ use of social media, the class profile of participants and the leadership’s demands and their resonance among various social groups. Each case was analyzed by combining thematic and quantitative analysis of online data from Facebook pages and of offline data from various sources.
Findings
The two protests exhibited distinctively different patterns of use of the capabilities provided by Facebook. These differences are associated with the lived experience of protest participants and of the individuals the movement leadership sought to mobilize.
Originality/value
This study is the first to show that successful public policy protests can exhibit distinctive use patterns of social media for political activism. It also identifies lived experience as an important factor in shaping these patterns.
Keywords
Acknowledgements
Both authors contributed equally to the research in this article and are listed alphabetically.
Citation
Avigur-Eshel, A. and Berkovich, I. (2017), "Using Facebook differently in two education policy protests", Transforming Government: People, Process and Policy, Vol. 11 No. 4, pp. 596-611. https://doi.org/10.1108/TG-06-2017-0029
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited