Mobile Commerce: Opportunities, Applications and Technology of Wireless Business

Mobile Commerce: Opportunities, Applications and Technology of Wireless Business

Mobile Commerce: Opportunities, Applications and Technology of Wireless Business

Paul MayCambridge University PressISBN: 052179756X£24.95

The wireless web is here – even though early experience of WAP has not been spectacularly successful, all the evidence points to a rapidly expanding future. This book provides a comprehensive overview of the technology shaping this future.

May provides the context, architectures, case studies, and analysis that provide insight into a complex subject. He explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems.

After first spelling out the precise opportunities for business in the mobile age, May describes various m-commerce services, but he also introduces some less obvious ways in which wireless applications can enhance business-to-business services and functions.

One aim of the book is to bring strategists and technicians closer together as they build m-commerce applications, so May describes the key technologies in use and in development – such as 2G, 3G, PDAs and XML. May also includes a discussion on the interaction between m-commerce and wireless web possibilities with personal and social aspirations.