Word of mouth
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 May 1992
Abstract
Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events. Explains the benefits to both participating companies and the tourist. Suggests that “Welcome Host” is raising the image of quality service in the country.
Keywords
Citation
Creelman, J. (1992), "Word of mouth", Managing Service Quality: An International Journal, Vol. 2 No. 5, pp. 299-301. https://doi.org/10.1108/09604529210029551
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited