Improving the Market Performance of Northern Ireland Mushrooms

During the 1980s, mushroom production developed as the most important sector of the Northern Ireland horticultural industry. Describes a strategic programme by which Northern Ireland can maintain its existing share of the Great Britain market for fresh mushrooms in the face of increasing competition from other import sources. Identifies and considers adjustment to supply timing, widening the areas of distribution and expanding market demand. Describes improvements in product quality and presentation as integral facets of the programme.