Who buys organic food? A profile of the purchasers of organic food in Northern Ireland

A series of studies, conducted over the period 1989 to 1993, based on actual purchasing patterns, seeks to quantify the extent of purchase of organic food and the consumer′s commitment. The most commonly expressed motives for purchasing organic food have become consideration for the environment and health reasons. Availability and price are the chief factors which inhibit the purchase of organic food. A profile of actual purchasers of organic produce shows them to be female aged 30‐45, with children and having a higher level of disposable income. This research has demonstrated that the primary factor in organic food purchase is the consumer′s level of personal disposable income. There would appear to be a distinction between those who claim to be interested in the environment and those who regularly buy organic products.