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The TV game: how will Apple, Netflix, Hulu and Time Warner play? Behind the scenes at the most complex show on earth

Strategic Direction

ISSN: 0258-0543

Article publication date: 21 June 2011

4554

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Picture the scene: you are on the doorstep of your brand new house, which has one kitchen, four bedrooms, a basement and three reception rooms all with plug sockets in the corner of every room, plus one cable for any entertainment you desire. Most importantly, you have no existing contracts with any provider, so how will you plan your entertainment needs for the year ahead?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2011), "The TV game: how will Apple, Netflix, Hulu and Time Warner play? Behind the scenes at the most complex show on earth", Strategic Direction, Vol. 27 No. 8, pp. 5-7. https://doi.org/10.1108/02580541111146795

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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