Starbucks International enters Kuwait
Dianne H.B. Welsh
(Eastern Washington University, Spokane, Washington, USA)
Peter Raven
(Eastern Washington University, Spokane, Washington, USA)
Nasser Al‐Mutair
(Eastern Washington University, Spokane, Washington, USA)
11491
Abstract
This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint ventures, culture, gender issues, marketing channels, and cross‐cultural management issues.
Keywords
Citation
Welsh, D.H.B., Raven, P. and Al‐Mutair, N. (1998), "Starbucks International enters Kuwait", Journal of Consumer Marketing, Vol. 15 No. 2, pp. 191-197. https://doi.org/10.1108/07363769810210386
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited