The strategic role of investor relations
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 March 2004
Abstract
This paper reports an empirical study conducted in British organisations focussing on the role of investor relations as part of a co‐ordinated marketing communications strategy. Consequently this study considers the greatly neglected research area of the management of relationships between national and international organisations and both investors and those others who might consider themselves significant financial stakeholders. It examines the organisational role of investor relations within a co‐ordinated communication programme and suggests that communication with financial stakeholders has a significant role to play as part of a developed corporate communication strategy.
Keywords
Citation
Dolphin, R.R. (2004), "The strategic role of investor relations", Corporate Communications: An International Journal, Vol. 9 No. 1, pp. 25-42. https://doi.org/10.1108/13563280410516474
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited