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LibanPost: a successful strategy for a private-public partnership

Hala Khayr Yaacoub (University of Balamand, Koura, Lebanon)
Shaza Abdul Aziz (University of Balamand, Koura, Lebanon)
Ramona Wehbeh (University of Balamand, Koura, Lebanon)
Rania El Debs (University of Balamand, Koura, Lebanon)

Publication date: 16 October 2015

Abstract

Subject area

This case gives readers the opportunity to think about strategies employed in the postal sector amid sector, technological, national and global challenges. It highlights the importance of thinking about real options, and real solutions to counter the failures of the past and the uncertainties of the future.

Study level/applicability

The case will be particularly useful for master's degrees, Master of Business Administration, doctorate students or undergraduate specialized courses of strategy, public sector management and privatization.

Case overview

This case study aims to analyze the manner in which LibanPost transformed itself from a government bureaucracy to a commercial company and how, through diversification, it was transformed from a traditional postal operator to a high-end service provider. In addition, it attempts to examine the stages that have led to LibanPost's success, shedding the light on the major barriers and enablers for its reform.

Expected learning outcomes

The students will be able to examine how a privately owned postal company succeeded in transforming a courier company from a bureaucratic public administration incurring substantial losses to a profitable commercial company, through privatization, and grasp the major success barriers and enablers for LibanPost, while exploring the reasons behind the failure of the foreign–national partnership.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Keywords

Acknowledgements

The authors are extremely appreciative of LibanPost's support for education, and for allowing the authors to visit their company and gather valuable information. The authors are particularly grateful for the assistance provided by LibanPost's Executive Directors: Mr Eric Annayan, Mr Chadi Meghames, Mr Mario Chartouni, Mr Jihad Kosremelli and Mr Naji Banjak, and the General Director of the Lebanese Directorate of Post, Mr Mohamad Zuheir Youssef, who helped us with this investigation and data collection.

Citation

Yaacoub, H.K., Aziz, S.A., Wehbeh, R. and Debs, R.E. (2015), "LibanPost: a successful strategy for a private-public partnership", , Vol. 5 No. 6. https://doi.org/10.1108/EEMCS-09-2014-0212

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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