From “future perfect”: Mass customizing
2053
Abstract
Mass customizing is more than an intriguing oxymoron. It's one of the most provocative new ideas in marketing and could instigate changes in the way companies organize and plan.
Citation
Davis, S.M. (1989), "From “future perfect”: Mass customizing", Planning Review, Vol. 17 No. 2, pp. 16-21. https://doi.org/10.1108/eb054249
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited