…customers who can't tell the difference
71
Abstract
Ken Gooding talks to a doctor with whiter than white shirts, stripes in his toothpaste, soap used by the stars, marge that spreads straight from the fridge, peas fresh from the country, £2,900 million in sales and …
Citation
(1971), "…customers who can't tell the difference", Industrial Management, Vol. 71 No. 6/7, pp. 58-62. https://doi.org/10.1108/eb056091
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited