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How Do You Measure your Advertising Spend?

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 July 1981

60

Abstract

The fifth in our series of articles covering the major aspects of industrial advertising and marketing by Adam Knowles

Citation

Knowles, A. (1981), "How Do You Measure your Advertising Spend?", Industrial Management & Data Systems, Vol. 81 No. 7/8, pp. 23-25. https://doi.org/10.1108/eb057201

Publisher

:

MCB UP Ltd

Copyright © 1981, MCB UP Limited

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