Chapter 9 Asian Business is Regional, not Global
ISBN: 978-0-76231-296-2, eISBN: 978-1-84950-402-7
Publication date: 18 August 2006
Abstract
Of the 75 Asian firms with data on regional sales, only three are global whereas 66 have the majority of their sales in their home region. Why is this? Despite a large literature extolling the global success of Asian firms, especially the Japanese, why does the evidence suggest that most Asian firms operate regionally? This study explains how most large Japanese firms have firm-specific advantages, which are based in their home region.
Citation
Rugman, A.M. and Collinson, S. (2006), "Chapter 9 Asian Business is Regional, not Global", Fratianni, M. (Ed.) Regional Economic Integration (Research in Global Strategic Management, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 167-199. https://doi.org/10.1016/S1064-4857(06)12009-4
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited