Managerial perceptions on performance determinants of multinational companies in an emerging economy

Abstract

Performance of the multinational firm in the special conditions of emerging market economies has become a critical issue in business research. This is because the special conditions of these economies, such as dynamism coupled with uncertainty, rapid change in the structures of firms and economic institutions along with firm and government inertia, and spells of economic growth often simultaneous with phases of deterioration, have all made the measurement of firm performance next to impossible. This chapter develops a conceptual framework and measures that might be used in such performance assessment. It also reports findings from research conducted on multinational companies operating in Turkey. These findings indicate interesting conceptual and managerial implications about competitive marketing, organizational values, and strategy formulation in emerging economy contexts such as Turkey.

Citation

Bodur, M., Alpay, G. and Asugman, G. (2000), "Managerial perceptions on performance determinants of multinational companies in an emerging economy", Yaprak, A. and Tutek, H. (Ed.) Globalization, the Multinational Firm, and Emerging Economies (Advances in International Marketing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 131-162. https://doi.org/10.1016/S1474-7979(00)10009-2