Route ROI: the hard news highway
Robin Hunt
(Robin Hunt is a Visiting Fellow, Ciber, Department of Information Science, City University, London, UK and the founding editor of Guardian Unlimited (The Guardian’s Web site); E‐mail: robhunt510@aol.com)
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Abstract
The ex‐editor of Guardian Unlimited, considers the current position of newspaper Web sites. Points to the success of the old trusted brands. Agrees they cost a lot but believes newspapers have little choice but to continue to invest in them, they are becoming a fixed cost. Considers the rise and challenge of weblogs, or blogs – link‐driven sites each with a mixture of links, commentary, and personal data, comments and essays and poems.
Keywords
Citation
Hunt, R. (2002), "Route ROI: the hard news highway", Aslib Proceedings, Vol. 54 No. 6, pp. 341-344. https://doi.org/10.1108/00012530210452537
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited