Blogging – private becomes public and public becomes personalised
Abstract
Purpose
The purpose of this paper is to show how blogging has grown as an online phenomenon.
Design/methodology/approach
Examines the way that blogs have become a phenomenon that embrace private authors who go online to write personal diaries through to representatives from different types of commercial, political and voluntary organisations who utilise them for a range of information exchange, debating, promotional and support purposes.
Findings
As blogging grows as an online phenomenon its impact in areas such as news, politics, and social networking is being taken ever more seriously. While the internet has been held up by governments as holding great economic and political promise, acting as a vehicle that can enhance public services, empower and engage citizens, and trigger new ways of doing business, the reality in terms of how it is actually applied can be poles apart from the ideal.
Originality/value
The paper provides an overview of blogging and introduces the papers in this special issue.
Keywords
Citation
Gunter, B. (2009), "Blogging – private becomes public and public becomes personalised", Aslib Proceedings, Vol. 61 No. 2, pp. 120-126. https://doi.org/10.1108/00012530910946875
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited