The media and the market: the case of CJD
Clare Dawson
(Recipe Dish Company, Part of Northern Foods plc, Grantham, UK)
Howard Lyons
(Centre for Food Research, Sheffield Hallam University, Sheffield, UK)
1139
Abstract
Using the example of CJD in the UK, this article shows that the intensity of press coverage of this public health story is unrelated to actual deaths. Yet press coverage seems to have had a (negative) impact on the sales of meat. The perceived trustworthiness of sources of information on such health related topics are explored. The implications and opportunities for stakeholders including government and industry are considered.
Keywords
Citation
Dawson, C. and Lyons, H. (2003), "The media and the market: the case of CJD", British Food Journal, Vol. 105 No. 6, pp. 380-394. https://doi.org/10.1108/00070700310481739
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited