The Great British Potato: A Study of Consumer Demand, Attitudes and Perceptions

Abstract

Outlines the factors affecting food choice. Analysis of National Food Survey data illustrates the importance of non‐economic factors affecting the demand for potatoes and potato products. Discusses the results of a consumer survey conducted in the Spring of 1991. Diet and health are identified as the key attitudinal factors affecting potato demand, while work status, age, household composition and socio‐economic group are the main consumer characteristics which appear to influence both purchasing behaviour and usage.

Citation

Fearne, A. (1992), "The Great British Potato: A Study of Consumer Demand, Attitudes and Perceptions", British Food Journal, Vol. 94 No. 6, pp. 22-28. https://doi.org/10.1108/00070709210015116