The Strathclyde University Food Project: Marketing, Relationships and Structures

Abstract

The first of a series of articles explaining the objectives, methods and progress of the Strathclyde University Food Project – a British food industry initiative which has as its objective the reduction of the British food trade gap through programmes of action research. Explains the background to the Project, its structure and the way in which it is managed. Discusses general issues of British food industry competitiveness which have been brought into focus through the activities of the Project in different sectors.

Citation

Shaw, S.A. and Carter, S. (1993), "The Strathclyde University Food Project: Marketing, Relationships and Structures", British Food Journal, Vol. 95 No. 10, pp. 3-10. https://doi.org/10.1108/00070709310048416