The British Vegetable Industry: Changing Marketing and the Role of Market Intelligence

Abstract

Presents an analysis of the domestic market for field vegetables and comments on the nature of the market changes and the role of market intelligence. Concludes with a discussion of how British producers can use their competitive advantages to exploit current opportunities and to build new markets.

Citation

Carter, S. and Shaw, S.A. (1993), "The British Vegetable Industry: Changing Marketing and the Role of Market Intelligence", British Food Journal, Vol. 95 No. 10, pp. 29-35. https://doi.org/10.1108/00070709310048452