Opportunities and Change in the British Strawberry Industry

Abstract

Describes the changes which have taken place in the UK strawberry market in recent years and presents an outline of the opportunities for British producers identified by the Soft Fruit Working Party. New opportunities have been largely met by imports which have grown substantially in volume in recent years. Examines the reasons for the limited exploitation by British producers of these opportunities and analyses changing attitudes to production and marketing by British strawberry growers.

Citation

Carter, S., Shaw, S.A. and Harris, N. (1993), "Opportunities and Change in the British Strawberry Industry", British Food Journal, Vol. 95 No. 10, pp. 18-22. https://doi.org/10.1108/00070709310048498