Retailing and distribution in the new Europe
Ian Lyle
(Associate Consultant at PROMAR
International, Newbury, UK.)
2178
Abstract
Considers the issues affecting retail and distribution in the new Europe. Analyses ways in which retailing will change in the next century. Classifies the retail distribution chain into three stages: growth, maturity and regeneration. Describes the characteristics of each stage. Forecasts the developments that are likely to take place in the retail environment in the next decade, including growth in home shopping and narrowcasting.
Keywords
Citation
Lyle, I. (1995), "Retailing and distribution in the new Europe", British Food Journal, Vol. 97 No. 6, pp. 25-31. https://doi.org/10.1108/00070709510092343
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited