Desnoes & Geddes Limited
Leo Paul Dana
(Nanyang Technological University, Singapore)
528
Abstract
This case takes us to Jamaica, where Desnoes & Geddes has been a market leader. As products reach the maturity phase of the product life cycle, it is time to consider strategies for the future.
Keywords
Citation
Paul Dana, L. (1999), "Desnoes & Geddes Limited", British Food Journal, Vol. 101 No. 5/6, pp. 359-361. https://doi.org/10.1108/00070709910278280
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited