E‐learning flowers in the UK

Abstract

Purpose

The purpose of this paper is to define the annual size of the UK e‐learning sector – and identify trends in this sector.

Design/methodology/approach

The paper presents a series of interviews with organisations engaged in the e‐learning market, from micro‐businesses developing innovative technologies to established major service and product suppliers in the UK. Thus the report is based on anecdotal evidence, combined with financial information.

Findings

The annual size of the UK e‐learning industry is currently between £300 million and £450 million; with growth rates forecast of between 6.7 per cent and 8 per cent.

Research limitations/implications

While it impossible to produce a definitive definition of “e‐learning” which is universally accepted, it is possible to apply a realistic definition consistently – to identify trends at the very least. Thus, Learning Light's research needs to be carried out on a regular basis.

Originality/value

No organisation, apart from Learning Light, has attempted to assess the size of the UK e‐learning industry. It has now done so twice – in 2007 and 2009. These data provide valuable comparisons and help identify trends. It will be interest to suppliers and buyers of e‐learning in the UK, as well as worldwide. It will also be of interest to market analysts and commentators on this sector.

Citation

Little, B. (2010), "E‐learning flowers in the UK", Industrial and Commercial Training, Vol. 42 No. 3, pp. 135-138. https://doi.org/10.1108/00197851011049158